How to Boost Your Company Website's SEO Rankings?

Most businesses today understand that search rankings matter, but many don't realize just how much. When someone searches for your products or services, very few people click through to the second page of results. Most people find what they need among the first few listings and rarely scroll down further.

This creates a real challenge for businesses competing in the same space. The companies that show up first don't just get more website visitors—they're seen as more credible and trustworthy. Better rankings often lead to more leads, sales, and revenue growth.

The good news is that SEO success comes down to getting a few key technical elements right. Two areas make the biggest difference: making sure search engines can actually read and understand your website content, and ensuring your site loads fast enough to keep both users and search algorithms happy.

Get these technical foundations in place, and you'll have a much better shot at climbing the rankings and reaching more potential customers.

Crawler Accessibility: Rendering and Its Importance

Here's a critical issue that many developers overlook: what users see in their browsers isn't always what search engines can index. This gap between user experience and crawler accessibility directly impacts your site's search rankings and visibility.

The JavaScript Rendering Challenge

When Google's crawler visits your website, it doesn't experience your site the same way a human visitor does. If your content relies heavily on JavaScript to render, here's what actually happens:

First, Google fetches the initial HTML document—often a basic framework with minimal content and loading scripts. Your page then gets queued in Google's rendering system, which can take several hours to process. After this delay, Google executes your JavaScript, extracts the updated content, and indexes what it finds. During this process, content can be missed or incorrectly interpreted.

The situation becomes even more challenging with other search engines. While Google offers relatively good JavaScript support, engines like Bing, Yandex, and DuckDuckGo have limited JavaScript processing capabilities and rely primarily on initial HTML content. This means a significant portion of your potential customers might never properly see your content at all.

Solutions That Actually Work

The solution lies in ensuring crawlers receive complete, renderable content from the start. Three rendering approaches can solve this problem effectively:

• Server-Side Rendering (SSR) generates complete HTML on your server before sending it to browsers or crawlers. Every visitor, human or bot, receives fully-formed content immediately.
• Static Site Generation (SSG) pre-builds all your pages at deployment time, creating lightning-fast, fully-rendered HTML files that crawlers can index instantly.
• Incremental Static Regeneration (ISR) combines the benefits of static generation with the flexibility of server rendering, allowing you to update content dynamically while maintaining crawler accessibility.

Static Site Generation (SSG) typically leads to longer build times, especially for sites with thousands of pages. Server-Side Rendering (SSR) can result in slower initial page loads without proper caching strategies. ISR offers a balanced solution by combining the advantages of both SSR and SSG, providing fast static delivery with the ability to update content on demand.

In practice, most company websites drive their SEO success through regular blog posts, news updates, and content marketing campaigns. These content-rich sections are ideal candidates for static pre-rendering and server-side rendering approaches. EdgeOne Pages provides comprehensive support for all three rendering modes—SSG, SSR, and ISR—with seamless integration for popular content management systems including WordPress, Contentful, and Sanity, complete with ready-to-deploy templates for rapid implementation.

Speed Equals Rankings: Optimizing Core Web Vitals

Google uses hundreds of factors to rank websites, from content quality to technical performance. When you're competing against sites with similar content and relevance, good page speed and overall experience can be one of the key factors that determine who ranks higher.

Core Web Vitals

Google introduced Core Web Vitals as a set of metrics that measure the real-world user experience of loading performance, interactivity, and visual stability on web pages. These three metrics focus on what actually matters to users when they visit your website.

• Largest Contentful Paint (LCP) measures loading performance. It tracks how long it takes for the largest visible element on your page to fully load. Google considers anything under 2.5 seconds as good performance.
• Interaction to Next Paint (INP) evaluates responsiveness by measuring the time between user interactions and the browser's response. A good INP score is under 200 milliseconds.
• Cumulative Layout Shift (CLS) quantifies visual stability by tracking unexpected layout shifts during page loading. A score below 0.1 indicates good stability.

Improving Core Web Vitals is necessary work that delivers real value for your business. When pages load faster and buttons respond immediately, more visitors complete purchases, which improves conversion rates. Fast sites also reduce bounce rates because users don't have to waste time waiting for content to load.

Core Web Vitals Measurement

To track your Core Web Vitals performance, start with Google Search Console. This free tool shows how your pages actually perform for real users over time, so you can see exactly how your site performs.

PageSpeed Insights helps you dig deeper into specific pages. It tests your site and tells you exactly what's slowing it down, complete with prioritized recommendations you can actually implement.

For continuous monitoring, you can use the web-vitals JavaScript library. This library collects Core Web Vitals data from real users as they browse your site, allowing you to track performance changes over time.

Optimization Strategies

You can improve Core Web Vitals in several ways:

• Content Delivery Networks (CDNs) are fundamental for improving loading times by serving content from servers geographically closer to your users. A good CDN can significantly reduce TTFB (Time to First Byte) and improve LCP scores. EdgeOne Pages leverages a global CDN network that automatically routes requests to the nearest edge location, reducing latency for users worldwide.
• Image optimization has one of the biggest impacts on LCP performance. Converting images to modern formats like WebP or AVIF, implementing proper sizing, and using responsive images can reduce file sizes by 50-80% without quality loss.
• Code splitting ensures users only download the JavaScript they actually need for the current page. This reduces bundle sizes and speeds up initial page loads. Modern frameworks like React, Vue, and Angular support automatic code splitting, or you can implement dynamic imports manually.
• Edge computing moves processing closer to users, which improves response times for both LCP and INP metrics. Edge functions allow you to run server-side code at locations nearest to your users, minimizing delays. EdgeOne Pages supports edge functions that can handle everything from API calls to dynamic content generation without the performance penalties of distant servers.

These optimizations work together to create fast, responsive websites that perform well across all Core Web Vitals metrics, leading to better search rankings and improved user experiences.

Get Started with EdgeOne Pages

Getting good search rankings isn't just about writing great content anymore. Your website's technical setup—how fast it loads, whether search engines can crawl it properly, and how it performs globally—plays a huge role in where you rank.

EdgeOne Pages handles the technical side of SEO for you. It supports different rendering methods (SSR, ISR, SSG) so search engines can properly read your content, no matter how complex your site is. With Tencent Cloud's global network, your site loads fast for users everywhere, while edge serverless functions run your backend logic at edge nodes close to users, delivering ultra-low latency responses that improve Core Web Vitals scores.

Ready to improve your SEO rankings? Start building with EdgeOne Pages today.